Marketing Challenges before Small Tourism Enterprises: An overview
Publication Date : 08/11/2017
This paper sought to identify marketing challenges in micro, small & medium Tourism Enterprises. Tourism businesses are predominantly focused on running their business and providing a quality service to their customers. "Tourism is usually described as a highly decentralized industry consisting of enterprises different in size, location, functions, type of organization, range of services provided and methods used to market and sell them"(Bjork Peter). "Tourism denotes temporary short-term movements of people to destinations outside the places they normally live and work" (Meidan Arthur). A list of factors creating challenges in marketing of MSMTEs in an entirely different dimension. The traditional marketing with its marketing mix have for long been the dominating marketing strategy, where focus have been on placing the product at the best place with the best possible price. Information was gathered from site visits and interviews with operators and enterprise managers. The outcomes will be of interest to micro, small & medium tourism enterprises, tourism operators and enterprise managers.
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