International Journal of Recent Trends in Engineering & Research

online ISSN

Search Engine Optimization Techniques for Attracting Organic Traffic to Websites

Publication Date : 12/05/2020

DOI : 10.23883/IJRTER.2020.6025.2V96Z


Author(s) :

Sidharth S Prakash.


Volume/Issue :
Volume 6
,
Issue 5
(05 - 2020)



Abstract :

Websites and web applications have gained immense popularity in this modern IT era. But merely creating a website or blog does not attract users or visitors. Most visitors are landing your website with a help of a search engine result. Hence it is utmost important to ensure that your website is displayed with an optimal rank in the search results provided by the search engine. The techniques that ensure that your website is given a prominent ranking in the search result are known search engine optimization (SEO). This paper discusses the types of SEO from various perspectives and the parameters that affect in selecting the SEO technique that fits your business.


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